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My earlier article ‘Avoiding Death by PowerPoint’ was about the art of making interesting presentations. This one is about using easy but powerful tricks that can dramatically improve the quality of your presentations and also bring that extra oomph that is needed for any presentation to stand out. Here are some tricks that I use in my presentations. I hope you will find some useful stuff here.

1. Get the audience to stop looking at the screen IMMEDIATELY.

There are times when you feel that you are losing the audience – when ironically they are too busy checking out your wonderful slide! You are about to make an important point and you want the audience to focus on what YOU are saying and not look at the slide that you have put up! The solution is simple – press the key ‘B’ for the screen to go black or ‘W’ for the screen to go white. All heads will turn towards you! Hit ‘B’ or ‘W’ again to bring back the slide show.

2. Know how the slides will behave when you are making them!

When I am preparing a presentation, I do like to check how the slide will behave in the slide show mode. The fastest way to check out the slide is to hold down the CTRL key while clicking the slide show view button; this will open a tiny preview window showing that slide in slide show mode.

3. Draw on the screen for a dramatic effect!

Sometimes it can be valuable to be able to draw on the screen during your presentation to illustrate a particular point or item. Press the Ctrl-P key together to display a pen on the screen. Then, using the mouse, draw on the slide as you wish. To erase what you have drawn, press the E key. To hide pen, press the Ctrl-H key combination. This one is my favourite! It is simple, is very effective and it usually leaves the audience dazzled!

4. Insert YouTube Videos in your presentation

Inserting regular videos in presentations is simple, but how about YouTube videos? Using videos at any stage in your presentation can liven things up very quickly! Since YouTube is the biggest repository of videos, once you are able to insert YouTube videos you will never be short of an interesting video for your presentation. Here is how to go about it.

  1. Identify the video and the url on YouTube
  2. Go to www.mediaconvertor.org and paste the url
  3. Follow the simple instructions to download and save the file (download it in the AVI format)
  4. That’s it! Now you can insert this video like any other normal video. (Insert –> Movie –> “Movie from file” to put the YouTube video in the current slide)

5. Oh! But I never received the ppt.

If you are tired of people telling you that they never received the ppt file which you had emailed to them for the third time, probably the size is too high and cannot go through their mail box! If zipping up the file is not helping, try changing the BMP files to JPEGS. Sometimes, as you’re working on a presentation, you’ll notice that the file seems to get bigger for no reason. To get rid of this “bloating”, save the file using “File/Save As” and give the file a new name.  This can reduce the file size up to 50%.

6. Use any symbol you want

Till recently I was not able to insert these and then I came across this simple solution!

  • To insert the copyright © symbol, enter (c).
  • To insert the Trademark ™ symbol enter ™.
  • To insert the registered ® symbol enter (r).

You can make your own special symbol shortcuts in Tools > AutoCorrect (copy from character map and paste into replace with…).

7. Leave handouts when you finish but make them special

In ‘Avoiding Death by PowerPoint’ I recommended never distributing handouts before the presentation. In the same article I also pushed for slides with little or no text (only pictures). It may be a great idea though to leave a handout that would reinforce or strengthen your key points. Now, slides with no text are great for presentations but do not make good handouts! I like sending my PowerPoint slides to MS Word and then creating my handouts (if any). Here is how to go about it.

1. Choose Send To from the File menu.

2. Select Microsoft Office Word from the resulting submenu.

3. In the Send To Microsoft Office Word dialog, choose the Outline Only option to send only the content.

4. Click OK.

Once your content is in Word, you can apply formatting and printing options that aren’t available to you in PowerPoint.

If you use PowerPoint 2007, you can use the Publish command to send content to Word. Choose Publish from the Office menu and then choose Create Handouts In Microsoft Office Word.

8. Confused between different versions of the same presentation? Identify differences in a jiffy. (This trick does not work in PowerPoint 2002/XP)

Many times, I end up with multiple versions of the same presentation – modified for different audiences/occasions. So much so that I forget what were the changes made in each of the versions. This is the easy way out.

  • Load both presentations into PowerPoint.
  • Make sure you’re on normal slide view (edit mode).
  • And both presentations are on page one.
  • Set the page zoom to “Fit”.
  • Here’s the interesting part . . . Hold down the CTRL key.
  • Press the “Tab” key.
  • Press it repeatedly or even hold it on.
  • Any changes between the two presentations will stand out like a sore thumb!
  • You can repeat for all slides.

9. A great looking summary or opening slide in no time!

1. Open your presentation in PowerPoint.

2. Click the “View” menu.

3. Select “Slide Sorter”.

4. PowerPoint will then display a miniature view of all your slides in your presentation. You may like to choose a smaller viewing size to display all your slides. This is done by clicking the “edit” menu, select “zoom” or by clicking the “zoom” button Then enter a really small number, like 25.

5. Select every slide that you would like to include in the summary slide:

To select multiple slides, press and hold: – use the “shift” key for PowerPoint 97 – use the “Ctrl” key for PowerPoint 2000 2002 XP while you select the slides you would like to include with the left mouse button

6. When you have selected all the slides. Click the “Summary Slide” button.

7. PowerPoint will then create a summary slide from all the “titles” of the slides you selected. It will be placed in front of the first slide that you selected.

Unfortunately, this feature does not exist in Office 2007. If you use office 2007, you will need to create a summary slide manually.

10. Changed you mind about the case (upper case/ lower case)? Avoid any rework.

I often start by using upper case in my presentations only to change my mind later and switch to lower case. But I no longer need to do any rework! To save rewriting all the text again in the correct case, PowerPoint has a handy function to help you cycle through various case settings of your selected text until your text is as you wish it to be.

To change the case settings of your text:

  • Select the text.
  • Press Shift+F3
  • Continue to press Shift+F3 until the correct case settings appear on your text, for example, ALL CAPS, or ALL LOWER CASE, or grammatically correct text.

11. Oh! As I mentioned on slide 21…(which was 42 slides ago)

While making a presentation there may be occasions when you need to refer to an earlier slide. Usually that means pressing the back key many times till you reach the desired slide. This process is clumsy and not professional and can distract the audience. Here is the solution:

Hit the slide number you want to display and press ‘Enter.’ Note down the current slide number to use when you want to resume the slideshow (good idea to keep a printout of your slideshow for slide numbers).

12. Get rid of the irritating pointer

During a presentation, it is very annoying to have the pointer (the little arrow) come on the screen while you are speaking. It causes movement on the screen and draws the audience attention from the presenter to the screen. The pointer comes on when the mouse is moved during the presentation. To prevent this from happening, after the Slide Show view has started, press the Ctrl-H key combination. This prevents mouse movement from showing the pointer. If you need to bring the pointer on screen after this, press the A key.

13. Presenter view

PowerPoint has a great feature called Presenter View, which allows you the presenter to see a different view of the presentation from your audience. In Presenter View, your monitor shows not only the slides, but also your notes as well as the current elapsed time in the presentation. This makes giving a presentation far easier. To enable Presenter view, go to the Slide Show ribbon and check Use Presenter View. In that same section, you can also change the monitor which the presentation is shown on. (The Use Presenter View checkbox can only be checked if you already have a second monitor connected and enabled)

14. Become a super-presenter with these short cuts!

Some of these may be obvious for many of you but I hope you find something new here! Once you get used to them, these tricks will save you a lot of time.

  • Ctrl +A: Select all
  • Ctrl+X, Ctrl+C, Ctrl+V: Cut, Copy and Paste the selected object (respectively). Works even better when you use it together with Alt+Tab.
  • Ctrl+Z: Undo.
  • Ctrl+B: Make the selected text bold.
  • Ctrl+I: Make the selected text Italicized.
  • Ctrl +T: PowerPoint will bring up a Font dialog box, where you can easily change your fonts, style, size, color effects, and color.
  • Ctrl+H: Go to the next hidden slide
  • Shft+F3: Whenever you change your mind about using upper case or lower case, (I do this all the time) use
  • Shift+F3 to switch case from UPPER, lower, and Initial Caps.
  • Ctrl+Home, Ctrl+End (Function+Home or Function+End in some machines): In Outline view, move to the top and bottom of the presentation, respectively. Within a slide, move to the top or bottom of the placeholder text. In slide show mode, move to first or last slide.
  • Ctrl+S: Save a presentation.
  • Ctrl+M : Insert a new slide. It is automatically copy the layout of the current slide.
  • Ctrl+D: Make a duplicate of the selected slide (or selected object). This command is much faster than a copy and paste.
  • F7: Check spelling, prevent embarrassment I love it!
  • F5: Run a slide show.
  • Page Down: In a slide show, move to the next slide.
  • Page Up: In a slide show, move to the previous slide.
  • Esc: In a slide show, press Esc to end the slide show.
  • F6: Switch to the next pane (clockwise)
  • ALT+SHIFT+ ARROW KEYS: Promote a paragraph / bullet point, demote a paragraph / bullet point, move a bullet point up or down.
  • F4 or CTRL+Y: Repeat your last action
  • CTRL+BACKSPACE : Delete a word
  • CTRL+K: Insert a hyperlink
  • Ctrl+Shift+>: Increase font size
  • Ctrl+Shift+<: Decrease font size
  • Ctrl+Spacebar: Remove formatting from selected text

I hope you could find something useful from my bag of PowerPoint tricks. Do let me know your favourite PowerPoint trick in the comments below.

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I have had numerous near-death experiences sitting through presentations that I could not avoid. Haven’t you too?

I don’t know about you but I can’t take it anymore. So I have written this piece to reassure others that they won’t be subjected to the same misery when I am presenting. See if you can find something useful for yourselves here.

I must say that I am equally fed up of the numerous ‘rules for making presentations’ that we stumble across every few days either in a presentation or on the net. When you google ‘rules for making presentations’, you get more than 8 million results! Most of them are standard clichés that irk me no end.  So I have created my own set of presentation rules. I follow my rules to the last detail and I have rarely been disappointed. I implore you, urge you and beg you to follow my rules as well.

Are you ready to see my rules? Are you sure? Do you promise to follow them? Okay, okay, here goes. The following is my list of rules:

Rule No. 1 There are no rules for making presentations. If you have some already, flush them down the toilet. Now.

Rule No. 2 Have your own (personal) set of guidelines for making presentations. Keep them flexible and change them often.

That’s it. That’s my list of rules. If you follow this you will never be in a situation where you torture others with your presentation. Okay, that is the end of the article. Move on to the next one.

Oh! Wait. You are probably thinking, ‘If there are no rules, what do I do the next time I need to present?’  Well, sorry. I cannot tell you that. That is for you to figure out. But I can and I will share some ideas and guidelines that I have created for myself to help me prepare a presentation or deliver it.

But remember that while these ideas work for me, they might not work for you.  Ultimately you will need to have your own rules for presenting. All good presenters have them. Look at the following examples.

  • Lawrence Lessig: He is a monster slider! He can use up to 200 slides for a 10 minute presentation and he makes them really good.
  • Seth Godin: He follows a style which has a lot of visuals, little text and likes to surprise the audience.
  • Guy Kawasaki: 10 slides, 10 ideas, one idea per slide, not more than 20 minutes.
  • Takahashi: Super size font sizes (more than 120) and obviously very little text.

It’s okay if you don’t have your own ideas ready now. Work on this and develop them over time. Here are the ideas that work for me.

1. Don’t use too many words. Better still, don’t use them at all! I don’t like to use words in my presentations. I use pictures instead. If I have to, I will restrict the number of words to 3-5 (in font size 100+). If your slides contain the full text of what you want to say, you’ll be tempted to just read from them, rather than communicating with the people in the room, and most of your audience will be reading them instead of listening to you. My personal challenge is to go through an entire presentation without using any words at all! I will update this post when I am able to do that.

2. Don’t be professional. Get personal. I try to ‘connect’ with audience. I have found through experience that projecting a professional image that is workmanlike and stiff does not work especially if the presentation is long, say, a half-a-day program.

3. Don’t use PowerPoint templates. Use the blank screen like a canvas. I hate using ready-made PowerPoint templates. I feel that built-in templates are ‘tacky’ and most of them are not suited to my no-rules style of making presentations. If you use these standard templates you will necessarily end up with presentations that are clichéd, riddled with bullets (pun intended) and those that will induce yawns.  Most of the times, I do not use any template. I don’t need to since I mostly use pictures and big font sizes.

4. Don’t dress up. Strip down. Stripping down means removing all the fluff and padding to get to the essence of the message. How to strip down?

  • Be present 100%. Do not think of the consequences of your presentation, or the preparation or anything else. Not being present 100% in every moment of speaking is cheating the audience.
  • Do not keep the focus on your performance. Instead focus on trying to sell, inspire, help, inform, teach, persuade, train, motivate, provoke…
  • Do not present in a dark room where the focus is on the screen. The screen is just one component of the presentation. The audience came to see you as well as hear you.
  • Be as near your audience as possible. Let them feel your energy and passion. Use a remote.
  • Be yourself. Your core personality should come through in the presentations. Do not pretend to be someone you are not. Your quirkiest habits could turn out to be your strengths.
  • Cut out the jargon. You fail the test if you have anything remotely close to the following phrases:

Proactively create enterprise-wide e-services without turnkey systems. Seamlessly enhance resource maximizing technologies for premier infrastructures. Objectively matrix revolutionary meta-services via optimal architectures. Credibly promote adaptive e-business without prospective innovation. Globally visualize worldwide e-markets vis-a-vis business solutions. Assertively disintermediate scalable materials with B2B platforms. Uniquely re-engineer progressive solutions for B2B synergy. Compellingly empower visionary metrics and equity invested portals. Appropriately incentivize professional strategic theme areas through user-centric infrastructures.

5. Don’t love the audience. Provoke them. Your objective is to make them think. That won’t happen if they are not stretched, or if there are no areas of disagreement. The greatest learning happens when people think. It is as simple as that. You need to make them think. To be able to do that, you need to pull them out of their comfort zones.

6. Don’t encourage participation. Encourage co-creation. Rather than just have the audience make meaningful comments, get them to contribute creatively to taking your agenda further. In a presentation about training programs, you could ask the participants to contribute one idea that is not covered by you. Suddenly, a dozen participants will come up with an idea each and you have a dozen more ideas.

7. Don’t hide the nervousness. Share the joy. Presenters spend too much effort and use up every trick in the bag to ‘avoid’ looking nervous! Well, thinking, planning and preparing for not being nervous is a surefire way to ensure that you will be nervous. Instead focus on the positive side. Focus on how happy and thrilled you are to be making the presentation and to have this opportunity to share! Focus on what you have to share rather than your ‘performance’.

8. Don’t can it! Flow with it. I have been victim of over preparation. In such situations, I usually end up making a stiff, workman-like presentation. However, in situations where I am well prepared but not overdone, I seem to flow into the presentation naturally.

9. PowerPoint is not the presentation. You are. PowerPoint is just a tool to present. You are at the core of the presentation. Without you, a PowerPoint deck is just a bunch of facts and figures. You may as well email it and then cancel the meeting. Next time, someone asks you to mail the ‘presentation’, tell them, you cannot travel by email.  You can only forward the PowerPoint deck through email, not the presentation!!

10. Communication is not WORDS+BODY LANGUAGE+TONE. Communication is the transfer of emotion. Facts, numbers, data, charts and logic can be emailed, emotions cannot. Your job as a presenter is to add emotion to the presentation. You can do so by being passionate and by believing in what you are presenting.

11. Never give out handouts before the presentation. Give notes later. Don’t give the slides as handouts in the beginning or everyone will get down to looking at the stuff while you’re talking and ignore you. Instead, your goal is to get them to sit back, trust you and take in the emotional and intellectual points of your presentation. Also remember, since your slides now have only pictures, it may be a better idea to prepare a separate document to give as a handout rather than the slides with pictures.

12. Do not stick to your story. Make the story sticky. Try to follow at least 4 out of the 6 essentials that Chip and Dan Heath talk about in their book Made to Stick. Here is a quick summary.

a. Keep it simple! Find the core of your idea and focus on the core. Only. You cannot find the core of your idea by ‘dumbing’ it down. You can do so by finding what is essential to your message. Strip your idea down to the bare essential. A successful defense lawyer says, “If you argue ten points, even if each is a good point, when they get back to the jury room they won’t remember any.” To strip an idea down to its core, we must be masters of exclusion. We must relentlessly prioritize.

b. Violate people’s expectations by doing something unexpected. The objective is to

Surprise people and GAIN ATTENTION.

Create interest to SUSTAIN ATTENTION.

Make your ideas concrete by adding vivid images and sensory information.

c. Make people believe your ideas by making them credible. Vivid details boost credibility. Present statistics in a human context. Find a source of credibility to draw upon.

d. Get people to care about your ideas by adding emotion. Associate ideas with emotions that already exist in others. Bridge the emotional gap between your idea (that they don’t care about – yet) with something they already are emotional or care about. Research shows that people are more likely to make a charitable gift to a single needy individual than to an entire impoverished region. We are wired to feel things for people, not for abstractions and extrapolations. Sometimes it can be tricky to find the right emotion to harness. For instance, it’s difficult to get teenagers to quit smoking by instilling in them a fear of the consequences, but it’s easier to get them to quit by tapping into their resentment of the duplicity of Big Tobacco.

e. Make people act on your ideas by telling them stories. Use stories as stimulation (tell people how to act) and as inspiration (give people energy to act).

Avoid clichéd presentations. Don’t bore your audience to death. Make your presentations worth their while.

Check out Shalu’s follow up article – PowerPoint is my slave!

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Most Facebook statistics look at the top countries based only on the number of users. It gets really interesting if we combine that data with penetration rates. Take a look at the first chart -  I have selected countries where 40% or more of the population uses Facebook.

It is evident that the big growth for Facebook will NOT come from countries that are on this list.

So which are the biggest countries that are missing? Check out the following table of countries with low penetration rates but a high population base.

China is missing because Facebook is banned and Korea and Japan have their own local Facebook equivalents.

The biggest growth for Facebook in the next 2 years may therefore come from India, followed by Brazil and Indonesia!

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The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out. Every mind is a building filled with archaic furniture. Clean out a corner of your mind and creativity will instantly fill it. – Dee Hock

When still a baby, the elephant is tethered by a very thick rope to a stake firmly hammered into the ground.

The elephant tries several times to get free, but it lacks the strength to do so. After some time, the animal gives up trying, believing that it cannot be free.

At this point, the trainer changes the thick rope to a thin one but the elephant makes no attempt to run away. Even when the elephant reaches adulthood, it continues to be tethered by a thin rope, reconciled to its captivity.

As you grow up and gain experience, you absorb assumptions which then drive your life and limit your choices. They are similar to the elephant’s thin rope tied to a post. You can break away from them with a simple tug if you want to but you don’t.

As you acquire more and more experience, your repertoire of blind assumptions grows too, correspondingly limiting your choices. Your experience becomes a hindrance in your being creative.

Here is a list of 15 elephant tethers that possibly hold you back from being creative. Look at them and do identify the ones that apply to you. Are you willing to do something about them and break free?

Tether 1. What will people think?

Your selfconsciousness is one big hurdle in your being creative. You don’t even try to do so many things in life because you are afraid of making a fool of yourself. You waste a lot of your energy in protecting yourself and presenting a ‘good’ image.

You had no such inhibitions as a child and therefore you were naturally creative. It is perhaps the fear of the unknown and what might happen that makes you selfconscious. It holds you back and hinders your creativity.

When you walk into something in spite of the fear, it simply vanishes because by then the unknown turns into the known. The trick is not to think in terms of conquering fear but being with it.

When you let go of your selfconsciousness, you turn more creative.

Tether 2. But I’ve never had any great ideas!

Most people don’t have enough opportunities to bring out their creativity. So their creative abilities remain untapped. It seems to make no difference because not being creative is not too inconvenient.

Being creative is actually a search for a better way and in today’s world most solutions come ready-made. Most of the things that you do have been researched and the ‘best’ ways to do them have been arrived at.

Most people follow the standard ‘best’ ways without questioning – how to clean teeth, how to reach office, etc. They do a great number of tasks automatically.

Trying a ‘different way’ may in fact be inconvenient in most situations – driving speed, the route to office, how to tie your shoe knots, standing in the queues, etc.

Most of these automatic ways are perhaps good. By sticking with them, you are able to accomplish many tasks without thinking. They save time but you end up with the habit of not thinking afresh.

Over time, you develop attitudes and assumptions which prevent you from thinking creatively, locking you into the existing ways of thinking and doing things. You become a prisoner of familiarity. You never have great ideas.

As a result, even when the need arises for you to think differently and generate new ideas, you are unable to do so.

Tether 3. What is the right answer?

One of the worst aspects of formal education is the focus on the correct answer to a question or problem. When somebody asks a question, you generally give an acceptable answer instead of an original one fearing it might be wrong.

While this approach helps you to function smoothly in society, it hurts creative thinking. Real-life issues are ambiguous. There is no one single answer to any problem. There can be several answers if only you think about them. They may all be contradictory and yet correct.

Tether 4. I don’t want to fail.

The fear of failure is something that you learn in school…and it never just goes away. All through school, you perhaps take hundreds of tests, exams, assignments, etc. You are in one big trouble if you fail even once. You are scared of failure.

By the time you finish school, the fear of failure has seeped into your system and you avoid situations which could result in failure. You are extra-careful about whatever you take up. You play safe.

The fear of failure does not let you try new things, crippling your creativity.

Tether 5. That’s not my area.

Creativity requires finding connections between unrelated things. The diversity of your interests and experiences enhances your ability to find connections.

When you explore completely unrelated areas, you are pleasantly surprised by the interrelatedness of almost everything. You start seeing new possibilities when you discover new connections.

In an era of hyper-specialization, the scope of work is getting narrower and narrower. Loss of creativity is the immediate casualty.

When you just stick to your area, you hinder your creativity.

Tether 6. I don’t like uncertainty.

If you are not confused, you are not thinking clearly – Tom Peters

When people are confused, they feel compelled to resolve the situation quickly, making it systematic and orderly again. They are likely to miss the key issues in their haste to do so.

There is something in the culture or perhaps in the education system, which makes people want to be ‘knowers’ rather than ‘find-outers’.

This attachment to ‘knowing’ makes you feel jittery and inept when you ‘don’t know’. This tendency is so engrained that even small kids begin to lose their curiosity in order to become ‘knowers’.

However, when it comes to creative thinking, not knowing is a good thing and ambiguity is a great thing. Certainty is the enemy of creativity.

If you are certain about something, you don’t have much leeway to generate new ideas to solve problems.

Tether 7. That’s the way it is done!

The need for standard ways of doing things is perfectly legitimate. But then it gives rise to an ever increasing number of rules that govern people’s lives.

While some of the rules are legitimate, some are totally unfounded. They are not very different from the thin rope that tethers the elephant.

Tether 8. Everyone says so.

When all think alike, then no one is thinking. — Walter Lippman

The desire to belong is a powerful one and at times it leads to ‘groupthink’. This herd approach is probably a relic from the cave age. It is important to have a mind of your own in order to be creative.

Tether 9. How can a boss lose face ever?

Bosses are generally hung up on being always right. It is unimaginable for them to be proved wrong. They just can’t afford to lose face. Such over-protection of their ego hinders their creativity.

Employees almost always tend to go along with bosses. While harmless minor disagreements are okay, they are careful not to have a difference of opinion when it comes to larger issues.

No boss can be creative if he is surrounded by people who can’t dare to contradict him. He will be provoked into thinking creatively only when his views are challenged by someone.

Tether 10. My work is so boring.

One of the perils of over specialization is repetitive and uninteresting work. It makes you resentful, robbing you of your creative urges.

Tether 11. Smart people respond quickly.

When quick response is valued, you avoid deep thinking missing out on the finer points of an issue. You start giving out readymade answers. In trying to be smart, you sacrifice creative possibilities.

Tether 12. I feel safe when I am like everyone else.

People start off as unique beings. They are very different from each other as children and young adults with their very own likes and dislikes.

Yet, as if by magic, they get into a common mould after they reach their thirties. Their likes, dislikes, wants, needs and goals somehow begin to converge. They seem to become more and more like one another.

As a result, their creative abilities suffer.

Tether 13. I have strong views and firm opinions.

There are people who pride themselves for having firm stands and being inflexible. They have strong views and unshakable opinions. They are too judgmental.

Being judgmental means blocking or ignoring other points of views. It means reducing your options and leaving your mind with much less to work with. It is then reflected in your ability to generate ideas and solutions.

When you are nonjudgmental, you have an open mind. You have more choices. Being nonjudgmental reduces the surface functioning of your mind, stimulating its deeper functioning.

Then you allow your unconscious mind to throw up more ideas into your conscious mind. You are more creative.

Tether 14. Why keep thinking unnecessarily when I have found the answer?

Such is the hurry to find a solution that people are satisfied with the first one that comes to their mind. They stop thinking further.

However, if you don’t share your ‘first’ idea and keep thinking more and more, the subsequent ones are sure to be better.

The more you think, the more the chances to find better solutions. You never know when you will hit the jackpot.

Tether 15. Self-fulfilling prophecy

Two similarly qualified groups of engineers in a company were exhibiting different levels of creativity.

The two groups were alike in all respects. In the research subsequently conducted by the company, there was only one finding.

The difference between the two groups was that engineers on one group believed that ‘I am creative’ and engineers from the other group believed otherwise.

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Ambiguity is not a desirable state in most situations. It typically causes communication problems and has no place in certain circumstances. For instance, an infantry commander would not want to say, “Make sure you cross one of the bridges soon or else.” This could be a prescription for disaster. Rather, the infantry commander would say, “Be sure to cross bridge number 2167 before 1350 hrs because we will be blowing it up at 1357.” It makes a whole lot more sense and doesn’t leave any room for interpretation. Does it?

However when it comes to creative thinking, ambiguity is a good thing, even a great thing. If we are too specific with guidelines and rules to solving problems, it doesn’t give us much leeway to generate new ideas.

Generally we are uncomfortable with uncertainty. When we are in this state, we feel irritable. We try and resolve the uncertainty and become comfortable again quickly. We feel compelled to appear more certain, confident and decisive than we really are at that time. So we would rather leap to a conclusion and then focus our energies in defending it. This, most of the time is the sub optimal solution.

By its very nature, life does not lend itself to close scrutiny. It is fuzzy, indeterminate and paradoxical. There are contradictions everywhere. Wanting to understand life is to expect it to be straight, neat and orderly which it is not. We can say just one thing for sure about the world: “I don’t know.” When we are okay with the ambiguity and paradoxes of life, we know that there are no standard answers in life. We break loose fresh perspectives and look for several possible answers. In the process, we turn more creative.

In fact this article itself is paradoxical – We started by saying that ambiguity is bad and then we said it is good! That’s how life is. Learn to enjoy ambiguity.

So what should we do to get comfortable with uncertainty?

1. Accept that uncertainty is certain

2. Enjoy being confused. Be comfortable without a solution!

3. Be a ‘find outer’, not a ‘knower’

4. ‘I don’t know’ is a GREAT ANSWER!

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I love to fail!

by adminLife Skills

Our attitude towards failure gets formed very early in life. Usually in school…and it never just goes away. All through school, we perhaps take hundreds of tests, exams, assignments etc. And we are in BIG trouble if we fail even ONCE. So we are scared of failure. But real life is different. In real life [...]

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Forcing yourself to get up early in the morning is pointless!

by Shalu WasuThe Martian Take

So here are 10 points about why you should stay up late and still not feel bad when you come across another article by the self-help gurus who preach getting up early in the morning!

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Just make that campaign viral, will you?

by Shalu WasuSocial Media

Check out this article that I wrote for CampaignAsia.com a couple of days ago – How to create a good viral marketing campaign?

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Old Spice Campaign: Top 5 responses!

by Shalu WasuSocial Media

The old spice campaign is a rage. Here are some of the funniest responses from the Old Spice man! Good bye message? Message for Perez! Message for Huff Post! The first one! The complete play list! Enjoy!

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Will Facebook start charging for pages?

by Shalu WasuSocial Media

Should Facebook charge page admins? I i think they should. In many cases Facebook pages have become an integral part of the brand’s communication strategy and it is only fair that if the brand is benefiting, it should be ready to pay for the privilege. One could argue that Facebook still makes money of pages because of the advertising opportunity that more pages create (Admins advertise for fans and fans interaction with pages creates for advertising inventory for Facebook)

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