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There are a bunch of iPad apps that allow for the iPad to be used as a note pad. My favourite is Penultimate! I like it but it is still far away from being able to provide a real writing experience (even with the stylus). In fact when I ‘really’ need to write and am not in the mood to show off, I go back to my trusty old paper note book.
So I am looking forward to this nice looking tablet! Find out more here.
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Chatroulette taught us an important lesson: When anonymous video chat is available, most men and women who chat online tend to take off their clothes while they are chatting.
It is interesting to consider what people will do with easily available video chat when it is NOT possible to hide one’s identity. Well, we are about to find out- http://apps.facebook.com/chatrounds. Read more about it here.
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These are the top FB games in Feb! Now I know exactly what feeds to block from my wall. I hate the damm things. (unless Angry Birds decides to create a FB version)
I'm blocking these feeds on Facebook!
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Most brands recognize the need to listen to conversations about them that are taking place on various platforms – Forums, Facebook pages, Twitter, Blogs etc. But most brand still ‘listen’ for things going wrong. It is a monitoring service that is almost like an insurance program for them. They want to make sure that if there is any conversation that needs their attention, it does not go unheeded.
While this is a tremendously useful service in itself there are many other benefits to be gained from running a Listening program. We at Ogilvy run many of the ‘standard’ monitoring programs for brands but we have also been innovating. Sample some of the ‘non monitoring’ Listening Programs’ that we ran recently.
I could go on, but the point here is that a Listening Program is a wonderful tool that can be used for many and often multiple objectives.
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How tempting is it to create a sequel of a superb social media campaign? Very. The Old Spice man is back with more videos but does not seem to be getting the interest that he garnered the last time around. The page views of the ‘I am back‘ video has not even touched a million yet compared to the millions of page views for almost EVERY video in the previous campaign. Why is this so? Simply because it is boring!
However that does not take away from the awesome success of the first campaign! (Sample this video from the first one that has almost 30 million views)
Too much of a good thing? Take a look anyway…
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Every company is trying to figure out the best way to create influence for itself in the social media space by working with Influencers. However, most just restrict themselves to working with a handful of bloggers. This talk was about the best approach for working with the few big influencers and the many small influencers (whose cumulative influence may be much higher!)
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For a very long time communication agencies and the media owners/ organizations have been key for marketers looking to reach out and connect with customers – both current and potential.
In the new world no one need to rely on The Straits Times and on CNN to be able to reach out to the world. They can do it for free with Facebook, Twitter or their blog. Marketers are also realizing that they can connect ( sometimes more effectively and genuinely) in their own words without relying on an army or copywriters and art directors to create the ‘message’.
The implications are that both the media and the communication agencies are more vulnerable and dispensable than they ever were. Will they adapt. Early signs are better for agencies than for the media!
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Social media is pervasive in our lives. Most people recognize the awesome power and ability of social media to spread ideas, connect with people, sell widgets and win elections.
Organizations are setting up ‘social media’ divisions and departments to understand what is happening and hopefully to sell more widgets. Training organizations and schools are launching courses and programs on social media. Advertising, PR and digital agencies are setting up practices, divisions and even companies specializing in providing social media solutions.
All of this is about to stop very soon. Social Media is dead. Social media is/ will become such an integrated part of everything that we do that the concept of treating ‘social media’ as a separate division / department/ company will make no sense.
What we need are better and faster ways of integrating social media into everything that we do rather than packing it off into separate silos.
The very term ‘social’ media makes sense only for those of us who grew up in an era when media was not social. The new generation growing up now has not really experienced media that is not social.
We do not need to create a social media strategy for our company, division, department, restaurant, or dog. All we need are ways to integrate social media into everything that we do.
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The pipes are merging!
in Comment,Media
Once upon a time there used to be three pipes.
These three pipes rarely crossed each others path. As a result, the guides – advertising agencies, PR agencies, digital agencies and customer service teams never spoke with each other.
These pipes are now breaking down and merging into one. This one pipe is called the Social Media pipe. On one end are the customers and on the other end are the marketing teams, PR teams and the customer service teams.
The guides who never used to speak with each other are now fighting over who will have the rights to guide the new fat pipe. On most occasions they have to work with each other.
The merger of these pipes is beginning to have far reaching effects on the structure of marketing, PR and customer service teams and of course on the roles of the guides! The fun has just begun.
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