About.

I'm Shalu. I build things. Right now that's gimmefy — AI infrastructure for marketing, white-labelled by agencies and used directly by brands. And butterflymemo — an AI investment committee for VC partners.

Before, I founded Circus Social (sold in 2018), and spent stretches at Storytel, Eleven Sports, Social@Ogilvy, NIIT, and Polaroid. I live in Singapore with Shreebha and Manya.

Always open to good conversations — projects, collabs, advice, anything interesting. wasushalu@gmail.com.