gimmefy
Co-founder · 2022 – present
The AI infrastructure layer for marketing — white-labeled by agencies, used by brands. Three years in, customers across Asia, MEA, and North America.
Current bets, family builds, and the one I sold. The pattern that emerges is the story.
What's eating the calendar right now.
Co-founder · 2022 – present
The AI infrastructure layer for marketing — white-labeled by agencies, used by brands. Three years in, customers across Asia, MEA, and North America.
Founder · 2026 – present
Twelve legendary investor lenses debate your deal in six rounds. A banker-grade IC memo lands on your desk with the trip-wires your partners would have raised. Eventually.
Author · 2026 – present
This. Hand-built, editorial, no funnel. The personal half of the work.
Sites I built for the people I love. Personal — please don't pitch us anything.
Built for family · 2026
A home for my father's philosophical writing — a way for his thinking to outlive the bookshelf and stay easy to find.
Built for family · 2025
A birthday card on the internet. Built for Manya's sixteenth — AI-themed because that's the world she's stepping into.
Built for family · 2026
Shreebha's AI Launchpad — a curated AI + cybersecurity + risk hub, themed on her forty-ninth. The most useful birthday present I could think of.
Founded, sold, still thinking about.
Founder & CEO · 2014 – 2018
The chapter where I stopped working for other people and started building my own thing. Social data analytics for MasterCard and a long roster of regional brands. Sold in 2018. The version of me that walked out of Circus is the one who co-founded gimmefy three years later.
Founder / Initiator · 2001
An initiative I started around 2001 to mark a day for getting more people — especially kids — comfortable with computers. It outgrew me and is now observed annually on December 2nd.
Creator
A series of interactive storybooks for the iPad — playful, read-along tales built for small humans. Now lives on as a video series.